Full Harvest(R) Helps Danone North America Address Food Waste and Support Farmers with Launch of New Product Line Utilizing Verified Rescued Produce™
Two Good ‘Good Save’ is the First Dairy Product to Utilize Verified RescuedTM Produce and the Full Harvest Seal
San Francisco, December 9, 2020 – Today, Full Harvest(R), the first business-to-business online marketplace for surplus and imperfect produce, co-announced with Danone North America the launch of Two Good ‘Good Save’ yogurt made with Full Harvest Verified RescuedTM Meyer Lemons. Good Save is setting the standard for the emerging rescued foods market as the first dairy product to utilize 100% Verified Rescued Produce™ and the Full Harvest seal - the highest standard for on-farm food waste reduction verification.
With the introduction of the first yogurt using Full Harvest Verified RescuedTM fruit, Two Good’s ‘Good Save’ line is tackling food waste and supporting farmers economically. The Meyer Lemons in Two Good ‘Good Save’ would otherwise have been wasted due to overproduction, a lack of secondary markets for the farmer, or cosmetic blemishes. The initial offering features Meyer Lemons that are 100% verified rescued, with plans to launch additional flavors in 2021 and beyond.
“With the launch of the Two Good ‘Good Save’ line in partnership with Full Harvest, Danone North America is at the forefront of the food waste reduction movement and is helping farmers get the most from their harvests,” said Christine Moseley, Founder and CEO of Full Harvest. “We’re thrilled to help Two Good make a great tasting product by creating a sustainable and resilient supply chain made of Full Harvest Verified RescuedTM Meyer lemons.”
In the United States, one-quarter of edible produce gets wasted at the farm level, contributing to a global food waste problem that the United Nations estimates totals $218B annually. More, a recently updated report by Project Drawdown found that reducing food waste is the number one, most impactful solution to keeping the Earth below two degrees Celsius.
Full Harvest is focused on rescuing the billions of pounds of imperfect and surplus produce that go to waste at the farm level each year. Full Harvest works directly with farmers to identify produce that will go to waste, and to connect those farmers with food and beverage company buyers on its digital marketplace. The end result: less waste, more nutritious food going to consumers, and more economic opportunity for farmers.
Full Harvest also helps food and beverage companies create innovative and sustainable products by developing scalable supply chains made of Verified RescuedTM produce. As part of these innovation services, Full Harvest provides independent, third party verification and a seal that the produce a customer sources from farms would otherwise have gone to waste - in other words, ‘Verified Rescued™.’
“As a purpose-led brand committed to the well-being of our planet and its people, Two Good knows food waste was a problem across the industry that could not be ignored. By rescuing fruit that would have been otherwise wasted and creating this innovation, we are taking purpose a step further by building an even more sustainable business model while also prioritizing the planet,” shared Surbhi Martin, Vice President of Marketing at Danone North America. “Alongside our partners at Full Harvest, our team pledged to make a positive impact on food waste with the introduction of our Good Save product - a commitment to our planet and communities that is underscored by donating 100% of profits during Earth Week in April of this year to food rescue organizations City Harvest and We Don’t Waste, and launching the industry’s first one-for-one model with our One Cup, Less Hunger program this fall.”
Two Good Greek Lowfat Yogurt is part of the world's largest Certified B Corporation, Danone North America, and recognizes that food waste plays a critical role in our collective relationship with the climate and our stewardship of the planet. Good Save is continuing the brand’s effort to lead with acts, not ads. For more information about Two Good and Good Save, please visit www.twogoodyogurt.com.
To learn more about Verification Services and Verified RescuedTM products, visit www.fullharvest.com/verification_services.
About Danone North America
Danone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices in White Plains, NY and Broomfield, CO. Danone North America was formed as a Public Benefit Corporation in 2017 to nourish people, communities and the world through its diverse portfolio of healthful dairy- and plant-based products, coffee creamers and beverages. Its portfolio of brands includes: Activia®, DanActive®, Danimals®, Dannon®, Danonino®, Danone®, Horizon Organic® premium dairy products, International Delight® coffee creamers and iced coffee, Light & Fit®, Oikos® Greek yogurt, Silk® plant-based foods and beverages, So Delicious® Dairy Free, Two Good™ Greek Lowfat Yogurt, Vega® and Wallaby® Organic. The mission of the Company is to bring health through food to as many people as possible. For more information, please visit DanoneNorthAmerica.com.
About Full Harvest
Full Harvest is solving the massive $2.5 billion food waste problem with technology and innovation services. The company runs the only B2B online marketplace for imperfect and surplus produce, connecting farmers to food and beverage manufacturers. The company’s Innovation Services helps food and beverage brands develop new CPG products and sustainable supply chains that reduce food waste, CO2 emissions, and water use, while also bringing farmers additional revenues. A win-win-win for farmers, food companies, and the planet. Full Harvest is backed by a group of top investors, including Spark Capital and Cultivian. Learn more at www.fullharvest.com.